The Games Are Streaming from Inside the TV... Company: LG Product: GameNow Service on LG Smart TVs There have been a few companies out there touting streamed gaming as a way to get rid of consoles and gaming PCs and simply replace them with a set-top box that lets you play high-end games utilizing remotely maintained hardware. LG has announced that the GameNow cloud gaming service will be available in the newest lineup of LG Smart TVs... effectively tossing out the set-top box... LG Electronics (LG) and Ubitus Inc., a worldwide technology leader in cloud gaming solutions, has announced at E3 that GameNow cloud gaming service will be available in the latest lineup of LG Smart TVs. Customer who purchase a new LG Smart TV model in the United States can start enjoying rich library of AAA and massively multiplayer online (MMO) titles right away. GameNow turns LG Smart TV into a powerful game console, bringing consumers the video gaming experience previously unavailable on home TV units before. Without the hassle of loading discs, time-consuming downloads and long installation times, consumers can now play console-quality videogames on demand, including blockbuster titles such as Street Fighter X Tekken and Batman: Arkham City that usually require high-end hardware to play. "LG is constantly striving to bring consumers the best home entertainment experience possible directly through LG Smart TVs. By utilizing GameNow gaming technology powered by Ubitus in our latest Smart TV lineup, our customers can enjoy blockbuster videogames on demand without purchasing a dedicated gaming console." - Richard Choi, senior vice president of the Smart Business Center at LG Electronics. "We are thrilled to team up with LG to make cloud gaming an integral part of the new consumer TV experience. We believe consumers will be amazed at how effortless it is to enjoy console-quality games directly and instantly on their LG Smart TVs. Select, click and ready to play, just like the way they've been enjoying video-on-demand services." - Wesley Kuo, CEO of Ubitus. A free beta trial of the GameNow service for high-end LG Smart TVs is now available at LG Smart World. The full GameNow service for the entire 2013 LG Smart TV lineup will be launched in the near future. For more information, check out the links below. -Geck0, GameVortex Communications AKA Robert Perkins Related Links: Official LG Smart TV Website Official GameNow Website